Tag Archives: packaging

Harc Lee, skaberen af den nøgne coca cola dåse siger selv;

“A convex logo substitutes colorfully sprayed can.Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

.. det kunne være fedt at se mere af den slags indenfor emballage design – skære væk, forenkle og reducere – og dermed brande produkter med omtanke for miljøet.